Content Marketing
As technology advances, online business has revolutionized in terms of marketing. Starting from emails, today good quality articles and blogs become indispensable tools for marketing campaign of any company.
Nowadays, social networking emerges as a big social platform. A good word for any company is essential to boost its marketing campaign. There, content marketing services come into the picture. Let’s go through some interesting facts before we know its role in the marketing campaign.
Facts you like to know:
- Companies with an active blog generate 67 percent more leads per month
- Nearly 87 percent of B2B companies use the platform of social media for distributing content
- 78 percent CMOs think that custom content is the future of marketing
- Emails with social sharing buttons increase click-through rates by 158%
- No wonder that nearly 50 percent companies have their content marketing strategies to leverage its benefits.
SEO and social media marketing strategies require creative and meaningful content to ensure success of a marketing campaign. It is particularly true and more necessary for SMEs rather than the biggies. Let’s understand it by taking an example of big companies and SMEs.
Advantage for big daddies:
Customers and prospects are already talking about a brand or product of big companies on the social media. Therefore, the respective company’s social media campaign can readily focus on it and gets the benefits.
SME trouble:
Let’s consider SMEs now. Can they get the same benefits? Can their SMO techniques directly focus on ongoing chatter about their brands or products? The answer to these questions is- ‘NO’. SMEs’ products cannot draw attention of social media with ease. In such circumstances, it is troublesome for them to promote their brands or products as easily as the big companies do. There, with quality articles, blogs and even emails, products can become a talk of the town. In this way, they can start campaigning about their products.
Can it make a difference?
Netizens like to read creative and interesting content. Content marketing services include the creation of useful and engaging content, which helps companies get more leads than other companies that don’t have such marketing strategies. A blog, FAQs, infographics, etc. maintain users’ interest in particular sites. Once users like to stay long on a particular website, they eventually become the customers of that company.
In conclusion, we can state that content marketing services play a vital role in the marketing campaign for any company. Along with it, the web content management also has an active role in an online marketing campaign.