Video optimization is gradually gaining popularity as a large number of businesses are now realizing its importance. Just like all your other textual and visual content, video optimization allows you to rank your videos on the top of search engine results. This way you can increase visibility for your videos, generate new leads, and attract a massive targeted audience.
Compared to traditional SEO, video optimization is known to be far effective, as it allows you to interact with your customers in a far better way than text or content. Added to that, if you are able to create impactful and innovative videos, they can go viral instantly, creating the right exposure for you.
So how can you ensure decent video optimization for your business? Here is how:
Make Quality Videos
The first and the foremost step in creating the perfect video optimization campaign is to come up with high quality videos. Stop focusing on quantity, rather, create videos based on ideas that are new and unique. This way you can guarantee the most number of clicks, likes, shares and comments. In addition, it increases the chances of your video going viral. Like PPC SEM, the concern should be generating qualified leads that will be interested in responding to your CTA.
Use Keywords Appropriately
Almost all popular search engines read words to decide the search results, and if you use the exact words or phrases that show up in suggestions, your content can go a long way in securing the top most search result positions for your business. You can use these words and phrases in your descriptions, titles, and the name of the file, and Google will look you up first, if your video is the most relevant to the search.
YouTube gives you an easy to use and free way of getting your videos out. Be sure to host your video on YouTube to give it global exposure. Moreover, with social media integration, people can easily share your videos on their social media pages and profiles. You can also embed these videos on your website and pages yourself.
If you have an interesting video on your web page, creating and submitting a sitemap for that video will allow the search engine to find and index your videos easily. Resultantly, more people will watch the video on your website, rather than YouTube.
If you wish to have a proper video optimization plan in place, you need to have a team of professionals who have the right skills and experiences to give you the video optimization services you desire. Be sure to look around and keep your options open before finalizing on a single optimization service provider.