There are a wide variety of social media services available for small and large businesses, but how do you know which one to choose that will ultimately take your business to the next level? Choosing social platforms to effectively market your business will realistically be based on the types of products, content, and services your business provides. It will also be extremely important to understand exactly where your audience will be the most active.
Each of the social media services that are available will provide different advantages for each specific business. In order to grow your business successfully, you’ll need to know which social media platform will prove to be the best marketing platform for your business.
* Facebook: Social Gathering
* Twitter: Communications Network
* Four Square: Location-based
* LinkedIn: Business-To-Business
Facebook is an excellent place for social gatherings and communicating with a variety of different people in social groups and circles. This is an ideal place for businesses to begin because they can test different products and services and find what might be hot, and what is not. One of the unique aspects of Facebook is that it is free and provides many different tools for marketers that are interested in targeting specific groups.
Twitter is really a communications based system which allows businesses to get the word out about their business in short but sweet snippets. When people find value in your tweets, they will then re-tweet or create buzz about your business to their followers. This is very effective, but in many cases – this will not work for every type of business. Some businesses would like to target their local markets and in this case Four Square may be one of the social media services they choose.
Sometimes brick-and-mortar businesses would like to focus on the local market, and in this case Four Square could provide more benefits than any of the other social media services. LinkedIn provides a fantastic opportunity for businesses overall because it helps to link businesses with other businesses, as well as people with businesses. People can use the service to interconnect by making connections, and receiving recommendations.
There are many more social media services available; however, each service will provide something different when it comes to benefits, and the specific audience you will have access to. All social media Platforms are not created equal and each service will provide something a little different. It will be up to the business owner to test which service will prove to be the best fit for the products and services they provide.